All About Logo Art Files for Your Imprinted Materials

example of vector logo

example of vector logo

Are you sometimes confused about art files? When you need to get your logo imprinted on a product, often it is time-sensitive – you need the product for a specific event. If this stuff doesn’t come easy to you, take a few minutes now to familiarize yourself with the various file types.

Part of our job here – as we see it – is to be an extension of your business. We think of ourselves as your art department and part of your marketing team.  We deal with client’s art on a daily basis and it often happens that we’re handed a logo or graphic that is not up to snuff. When I used to work in the multi-media industry we had a saying: “Garbage in, garbage out”. Same holds true today. We can’t get a great imprint on a product or on clothing, without having great art to start with.

We don’t expect our clients to know a whole lot about art files. Some do… most don’t.  No worries! All you need to know is the basics. Mainly, what type of file you need. With few exceptions the answer is Vector. Vector is basically line art. It can be resized proportionately without losing any clarity. Also, we can re-colour or edit it if you want to change it.

.PDF, .EPS, .AI and .CDR files can be vector art depending on how the file was created. We can open the file and check to be sure. We work exclusively with Adobe Illustrator. If you only have Corel Draw files (.CDR), you can save the file as .AI and we can use that.

JPG , .TIF, and .SVG files are bitmaps. Think of them as pictures or images that contain dots/pixels. These files will never be vector art. If this is the only type of file you have, then we can recreate the logo within 24 hours.  (A high-skilled graphic artist will re-draw the logo as a vector file.)

.PUB files are created in Microsoft Publisher. These file types are not used in our industry (or any other we know of) however if that’s all you have to work with, we can try to imported into Adobe Illustrator but will likely have to have the file redrawn as vector.

Clipart is handy for use in signs and banners and will often import into Illustrator as a vectored file. If you need clipart, connect with us before purchasing any online. We subscribe to a clip-art service and can download the files you want to use, at no cost to you!

We want you to look professional and we’ll do what we can to ensure your success. We’re here to help every step of the way, whether it’s guiding you through the art phase or creating a new logo design for you. It’s one of my favorite things about this business!

Until next time,

Renee

4 Reasons to Work with a Promotional Products Distributor

Promotional pens Pen-imprintingThese days, with easy access to the internet, we are bombarded with offers to buy promotional items directly from China at cheap prices. In our office we’re getting emails daily from various manufacturers there, trying to lure us to doing business with them. I know many end-buyers get them too – if not via direct email/spam then by Google search for any particular product. But I caution you to think twice before you respond to that email or Alibaba listing. Here are 4 things to consider:

Continue reading

4 Cool Electronics Products – 2013′s Top Plugged-In Picks

iPad-case

click image to enlarge

Electronics are shaping the way we do business today. Tablets, smart phones, and laptops keep business owners increasingly connected when they are on the road. At a recent industry fair, I browsed the latest gadgets and tools to complement our treasured technology. I’ll share the highlights of this year’s top plugged-in pics with you in this blog by showcasing 4 cool products.

One of my favorites from the show is pictured above. It’s a keyboard/case for an iPad that virtually turns the iPad into a laptop. And (unlike most Bluetooth products) it doesn’t drain your tablet. It has its own internal battery power (rechargeable) that it uses first. You can order as few as 12 of these and get a full colour imprint of your logo or message on the case cover.

stylus penPens have evolved into multi-function stylus-pens and one of the industry’s top promotional product suppliers shared with me that stylus-pens now dominate, making up 80% of their pen sales! These cool tools tap (or draw on) your touchscreen and are far more precise than using your fat fingers!  And if you aren’t using your fingers, your screen will be smudge-free. Win, win. So how does it work? Same as how the human body conducts electricity (that’s how we get a reaction from touchscreens or elevator buttons). The stylus has a metallic (conductive) coating on the soft rubber tip, which registers an electrical impulse on the screen. Also, look for the latest addition to this product line: a gel stylus-pen for smooth, effortless writing.

click image to enlarge

click image to enlarge

click image to enlarge

click image to enlarge

Remember those organizers we used to carry along with our planners and pen etc? They’ve been replaced by the new “tech stationery”. They feature pockets for all your electronics including flash drives, smartphone and tablet – and stylus-pen of course. And yes there’s even an old-fashioned lined writing pad at the back in case you have a flashback. These products are great for employee gifts.

click image to enlarge

click image to enlarge

click image to enlarge

click image to enlarge

Also found a couple of handy little gadgets: a dual USB charger that plugs into your car’s accessory power outlet (we used to call this the lighter plug) to charge your phone and tablet or any other USB device simultaneously; and a cell phone holder that fits into your car’s cup holder – perfect when you are using your smartphone as a GPS – you can angle your phone however you like so the screen is easier to view.

The most popular electronic is still the USB flash drive. You can purchase with a free upload of your custom files or information onto the drive at no extra cost. Fun new styles like silicon bracelet, solid stainless steel key are coming out weekly. I’ve even seen guitar-shaped and lego shaped!

Though I use technology on a daily basis I find the pace of change still amazes me. For business owners, giving technology as a handout or business gift shows you are progressive and tuned in to the times. That is a good reflection of how you do business.

Don’t hesitate to jump in. Give me a shout from the device of your choice if you want more information! Or, you can leave a comment right here on the site. Don’t forget to leave a link back to your own blog too if you have one via the commenluv feature.

Until next time,

Renee

 

6 Facts About Branded Merchandise

The Biz Mates logo wearYou see them everywhere; logos on T-shirts, bags and hats. You’re given pens and handouts at trade shows. Sometimes you even get something quite unique that you value. But, if you are a business owner and haven’t yet been swayed into purchasing branded or logoed items, there are a few things you should really consider. Nearly 5,000 consumers from 12 major cities (including Toronto, Montreal and Vancouver) were surveyed last year by the Advertising Specialty Institute and were asked about the promotional products they’d received; why they kept them and their impressions of the advertisers that gave them. Here are 6 facts about giving away branded merchandise that you will find interesting.

1.  Although pens are the top seller in the promotional lines, they are typically kept for the
shortest period (5.1 months average).

2.  Products kept the longest are:

    • Awards
    • Jackets/fleece
    • Drinkware
    • Calendars
    • Desk accessories
    • Bags

3.  Canadian women own slightly more promo items than men and it’s also interesting to note:  the higher the income level, the more ad specialties owned.

4.  On average, 87% of promotional product recipients remember the advertiser. That’s huge! And, that number climbs to 97% for outerwear (jackets and fleece).

5.  52% (average) of recipients feel more favorable about the advertiser after receiving an item. Certain categories like jackets, shirts and hats score higher than others. USB drives were high scoring as well.

6.  31% responded they’d be more likely to do business with the advertiser.Top motivators were jackets and USB drives.  Other items need to be good fit or themed to the business to be as effective.

We can measure cost per impression for each category of product. Bags are number one as they are used often and seen my many. USBs are more personal – and not typically seen by a large number of people.  The key is to consider your goals before deciding on a product. Do you want increased exposure of your message/logo? Or, is your primary goal to sway certain consumers to do business with you? Of course, you can be very selective on who you give your promo products to.

So before deciding on your marketing plan, there are many things to consider. I’d be happy to share more of the survey results and discuss how an investment in this form of advertising can help your business get your message out to attract – and retain – customers. Contact me for more information!

What’s your favourite giveaway?  I’d love your feedback. And feel free to leave a link back to your own blog too if you have one via the commentluv feature right here on the site.

Until next time,

Renee

 

Welcome to The Biz Mates – Your Promotion Products Partner

The Biz MatesWelcome to the Biz Mates new site! It is now live… YAY! Not only does it look much better, it’s more functional and interactive. We’ll be sharing videos (like the one below) and photos from trade shows and supplier showrooms to help make your buying decisions easier.

And since we receive email specials from suppliers throughout the day, we’ll be sharing the best with you. Come back often to see specials from our best suppliers.

Let us know if you like the new format and if there’s a particular product or decorating/imprinting method that you’d like to know more about. We can feature it in one of our blog posts.

Continue reading